A topic on everybody's mind - Search Engine Optimization. With the correct strategy, SEO can be one of the most cost effective forms of marketing... especially in the long term. It is extremely important to keep the content on your site original, informational, fresh (blogging), and targeted. You also want to make this content as meaningful for the search engines as it is for your users. In our latest development release 2/1, we include the 2nd version of our SEO page editor. This will ultimately give you control over the URL's, page titles, meta descriptions, meta keywords and more advanced attributes of important pages such as property/room details, development/building pages, and predefined searches (category searches). We encourage you to see the new tool but urge you to refrain from making edits until we deliver you proper usage documentation next week. In the control panel, at the bottom pages listed above you will see a blue link "SEO Editor".
The editor is still in 'beta' and has some final styling that will be completely along with the documentation. If you are a SEO Gold service subscriber, do not worry about the changes, they will be facilitated by your Success Management team... this tool just makes their job a little easier. Over the course of this month, we will be doing more frequent development releases due to the high volume of additions we are making to the platform. You can expect an update on ones that will impact you here!
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